Music Video Ideas – Camera Techniques

For our video, I was thinking it would be a good idea to conceal the second artist until their introduced properly at 1:43min. This would build up his character more and reflect the fact that he thinks he’s ‘all that.’ Therefore I thought it was a good idea to look at ‘Ego’ (see video below) which shows this well and is relevant to they key themes of our song. The use of camera work at the start on Kanye West who’s talking about his ‘big ego’ really reflects the effect we want to create on our rapper. The use of extreme close-ups do this well, as well as great lighting to create a silhouette. The video also demonstrates good cocky gestures such as re-adjusting his collar/sunglasses/jacket, smiles to the side of his mouth, posing against the wall, hands in pockets, certain mouth movements, cocky laughs etc.

It also gives us ideas about costume, such as a pair of glasses, dressed in black (connotes he’s a bad character..) etc..


Ego – Kanye West and Beyonce